Stop copying people who don’t know what they’re doing

I was assembling IKEA furniture the other day.

Thought I had it under control.

Didn’t bother looking at the manual.

I mean… how hard can a chair be?

Fast forward 2 hours:

Turns out—“winging it” costs more time than following the damn instructions.

That’s how most coaches treat their business.

They’ve got skills.

They’ve got passion.

But they’re building a wobbly structure with no manual.

No foundation. Just vibes.

Here’s how that usually plays out:

You’re really good at what you do.

Maybe you design websites.

Maybe you help people find their purpose.

But if you don’t know how to attract, connect, and keep clients...

All that talent just sits in the corner, hoping someone notices.

Or worse, you start copying what “successful” people are doing…

Thinking their blueprint will work for your soul-led business.

But what works for them? Won’t work for you.

Because their audience, voice, and vibe are not yours.

Or maybe you’re saying: “I’ll figure out who I help and how along the way...”

But without knowing who you're speaking to, you’ll create offers that land like a whisper in a thunderstorm.

And let’s be real:

Perfecting your product before building your foundation?

That’s like designing a luxury pool in the desert—no water, no guests, no party.

This is why I created a free Mini Course to help you set solid business foundations—without the fluff, fake hacks, or “copy me” scripts.

Because when your foundation is clear, clients can finally see you.

For impact-driven coaches who want to actually grow.

Rooting for your rise,

Suraj "Build The Damn Base" Mhetri

Suraj Mhetri