Reader

I was standing in line at the pharmacy this morning.

Not a glamorous setting, I know.

But stay with me.

The woman in front of me was arguing with the cashier about a ₹60 ($0.80) price difference in her bill.

She wasn’t rude. Just frustrated.

You could see the exhaustion on her face...

The way she clutched her bag tighter, the forced half-smile she gave as she apologized to the people waiting behind her.

And as I watched this play out, something clicked.

She wasn’t just tired of the bill.

She was tired of fighting for scraps.

I felt it in my bones.

I reminded the moment when I pivoted to a new business model 6 months ago...

In my past business model...(with the sales calls, endless DMs, zoom meetings, thats the hustle model)

Even though I had built a coaching business that looked successful from the outside…

I was still fighting a silent battle too.

Even if the money was good, it came with strings.

If I didn’t show up ⟶ nothing moved.
If I took a break ⟶ income paused.
If I got sick or my kid needed me ⟶ everything slowed down.

Naval Ravikant’s words hit me all over again:

It’s not just about money.
It’s about freedom.
Real freedom.

Not the pretend kind where you’re still glued to your laptop—just with better scenery.

Not the illusion of freedom where your calendar is still someone else’s to control.

I wanted…

• Time freedom (so I could be there for the moments that matter)
• Creative freedom (to build, write, speak, share from the soul—not from stress)
• Mental peace (knowing my business isn’t held together by my energy alone)

So I changed the game 6 months ago...

I made a decision:

To stop selling hours.
To start selling ideas.

I looked at what I already knew.

My stories. My frameworks. The lessons I learned the hard way.

That became the foundation.

Instead of giving my energy to 1-on-1 calls all day…

I started building assets:

• Content that works when I don’t.
• Offers that grow in value over time.
• A brand that speaks when I’m silent.

It’s not passive. It’s leveraged.

And it starts with one simple shift:

Build for freedom, not just income.

So if you’re in that space right now—doing work that’s meaningful but draining—

Let this be your nudge.

You don’t have to burn it all down.

• Just start where you are.
• Package your thinking.
• Create something once that can help a hundred.

Because your time is precious.

And your ideas? That’s the real gold.

—Suraj

P.S. I’m building a community offer and showing you how I made this possible, how to build and scale a coaching business to $20K without chasing clients using just 1 offer, 1 funnel, 0 sales calls, 0 ads and without working 8 hours for your business.

Want details? Just reply with “freedom” and I’ll send you the early link.

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