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This morning, I spent 20 minutes trying to swat a fly out of my kitchen.

You know the type....buzzing in circles, bouncing off windows, impossible to catch.

It wasn’t until I left a piece of mango out that it landed.

Quiet. Still. Perfect shot.

Here’s the thing:

You can’t catch what you want by chasing it.

You attract it by what you leave out.

Same goes for your content.

Most coaches, consultants & soloprenuers are running around posting breadcrumbs:

— “3 ways to get started”
— “My favorite free tools”
— “How I signed my first client”

Buzz. Buzz. Buzz.

Scraps for the masses.

And then they wonder why the high-level clients...the ones who are ready to pay, to commit, to move, aren’t showing up.

Simple: You’re feeding pigeons. But you want to work with eagles.

Eagles don’t come for crumbs.

They’re not scrolling for “free tools.”

They’re searching for solutions.

Real problems.
Real stakes.
Real investment.

Here’s what I’ve learned:

In every audience, there are:

— People looking for a free ride.
— People looking for real help.​
— People ready to pay for real help.

Your job is to Speak to the third group.

Not by being louder.
But by being sharper.
Clearer. Deeper.

What are they actually struggling with?
What would stop them in their scroll and whisper: “That’s exactly what I need”?

That’s what I call Eagle Bait.

Eagle Bait attracts people who have the problem you solve and the money to solve it (Eagles), while ignoring the pigions.

It’s hyper-specific messaging designed so only your dream clients (the eagles) hear it—and everyone else ignores it.

It’s not hype.
It’s not clickbait.
It’s a mirror.

It says: “I see you. I know what you’re going through. And here’s a real way out.”

That kind of message cuts through the noise.

And it doesn’t need 10,000 followers.

I’ve seen creators with 300 followers make $30k/month.

Not because of algorithms. But because their signal was strong.

The difference?

Crumbs vs meat.
Pigeons vs eagles.

Next time you post, ask yourself:

Is this helping someone who’s ready? Or is this keeping someone comfortable who isn’t?

Shift the bait. Watch the eagles circle.

Power to You,

Suraj 'Eagle Bait" Mhetri

P.S. I help coaches craft magnetic, meat-heavy content that attracts high-level clients (Only Eagles) without sounding salesy or pushy. If that’s what you’re hungry for… you know where to find me.