Reader

Not so Good Morning for me today....

I was at the doctor’s office with my baby.

She had a weird cough that wouldn’t go away.

I didn’t care where the doctor went to med school…
Didn’t care about the framed certificates on the wall…
Didn’t care about her “why” for becoming a doctor.

All I wanted to know was: “Can you help my child feel better?”

That’s it.

Oh...NO...

This is exactly what most coaches and creators get wrong.

They treat their bio like a memoir.

“I was lost… then I found my purpose… here’s my whole life story.”

Meanwhile, the people reading it are silently screaming: “Cool, but can you help me?”

The Greek philosopher Epictetus once said,

“Don’t explain your philosophy. Embody it.”

Which means :

Don’t try to be impressive. Be useful.

We’re in the age of performance.

Everyone wants to appear credible instead of just being helpful.

They flex trauma like trophies and stack credentials like it’s LinkedIn.

But here’s the paradox:

The more you say about yourself, the more distance you create.
The more you speak about them, the more trust you build.

Because in the back of every reader’s mind, one question loops:

Not:

“How spiritual is your journey?”
“How many certifications do you have?”
“What retreats did you attend in Bali?”

Nah. They want:

Relief.
Clarity.
A shift.
A win.
​An answer.

Not an essay.

If you’re in the business of helping people—ditch the monologue.

Say this instead:

Let your content be the proof.
Let your results be the story.
Let your actions introduce you.

Because if you really matter to their journey…

They’ll scroll.
They’ll click.
They’ll ask to know more.

That’s when your story matters, when they invite it in.

Until then?

Solve the cough. Not the autobiography.

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– Suraj "Feels Better" Mhetri

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P.S. The Client Creator is in the lab — built for coaches who are done with chaos and ready for clarity.

1 offer. 1 funnel. 1 post a day. 1 email a day.

Simple. Focused. Client-magnetic.

We’re not adding more to your plate. We’re cutting through the noise so dream clients find you.

Want in? Reply “Client” and I’ll send the details.

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